taking brands to the next level
NECC (Food & Beverages)
Campaign to stimulate Category growth
The egg prices increased from 217/100 eggs to Rs. 234/ 100 eggs during the campaign period, May-June 2009, vis-à-vis May-June of the previous year. A price increase of this nature is unheard of in summer. This meant high demand for eggs
How we got here?
Consumer perception that eggs generate heat in the body and therefore are not advisable to eat in the summer. Leads to a drop in sales of eggs in summer
In a joint family, people turn to their elders for advice. People believe that what you eat keeps you healthy and strong and increases your life span
Eggs are a source of energy and protein, and can be consumed in any season Be it summer or winter
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