taking brands to the next level
Sand Piper (Food & Beverages)
TO ALL
Increasing Affinity towards the Brand Sand Piper
Sand Piper achieved a national market share of 6%
How we got here?
Make Sand Piper the most desired brand amongst the target group
Garner market share from RC, Fosters, Golden Eagle & other brands
Media restrictions & possibility of a media dark environment
Youth is a Transitional Phase - The glorious period between an uncontrolled carefree life & a committed family life
It is that phase in life when one seeks freedom to the maximum, to explore desires, needs and wants especially towards the opposite sex
Sand Piper captures this spirit of the youth – “Freedom”
Freedom to Explore…
Key Consumer Quote
“Azaad Panchee means that you can do whatever you want, you are totally free, no strings attached, that is how we feel when we drink beer … free, no restrictions”
Tracking Sales
| Sand Piper | ||
|---|---|---|
| Year | Sales (in lac cases) | Growth |
| 2001-02 | 8.22 | |
| 2002-03 | 9.44 | 15% |
| 2003-04 | 12.46 | 4% |
| 2004-05 | 19.37 | 55% |
These are selected Brand Stories, for details on other brands Contact Us
